Missie Cindz Vintage Preserves – Sheffield
27 September 2011
Yes, your Missie Cindz and Sheffield’s passionate advocates of local produce, PJ Taste have joined forces to launch a (very) limited edition of delicious plum preserves, marking Missie/Cindy’s first foray into the foods retail industry. My delightful jars of plum jam will be available to purchase from PJ Taste on Glossop Road (Sheffield) from Monday 3rd October. There’s not long to wait and I’m really excited too!
There are only 40 jars available to purchase (so these are very ‘limited’ indeed – once they’re scoffed, that’s it, there won’t be anymore Missie Cindz Sheffield Plum jams (until next year?). Vintage Preserves are my new line of delicious ‘Made in Sheffield’ preserves co-produced with PJ Taste and we hope you all really enjoy our sweet treats. Starting off firstly with Victorian plums. This month (September), plums were in season and the fruit used for these jams of mine were Sheffield-grown in my garden and hand picked by myself (so each jar is really personal) – I had fun picking the plums and tried my best not to munch through the whole batch. These days I’m finding lots of free food lurking in my garden, which makes the statement “Edible Sheffield” more and more apparent. Currently, I’m learning to use my imagination (with help and guidance from helpful tweeters) and am finding clever ways to ‘grow my own’ – I never thought I’d say it, but it’s AMAZING to find FREE food in my own garden!
I love plums, afterall they are a shade of my favourite colour (Pantone 520 :)…Green to purple, lovely and sweet to tantalisingly tart, the perky plum comes in several guises that tastes every bit as good as they look – and mine certainly do. It’s definitely the time to get gorging on fine Sheffield-grown plums.
The Missie Cindz and PJ Taste plum jams will be available in three different flavours: Sheffield Plum (original), Plum and Vanilla and Plum and Cinnamon – each flavour has their unique Missie-ness added, you’ll see this in the branding, typography and packaging design. Plus the first 20 jars of preserves sold at PJ Taste will also come with their very own Missie Cindz cutout sticker! I hope you like the overall branding and label designs I’ve developed – I had a lot of fun designing this and am pleased with the overall concept/product. I never knew choosing the type of jars would be such a difficult task, sampling each flavour was a perk :) and working closely with PJ taste was very inspiring – Peter knows so much about fresh produce!
If you would like to pre-order (reserve) your very own jar of Missie Cindz Preserve to spread a little Missie-ness on your morning toast then please send me, Cindy, an email to reserve your jar. Please allow 24 hrs for email confirmation of your order. Your pre-order(s) are not guaranteed until you receive this email.
I’m hoping our Missie Cindz PJ Taste collection of preserves will be enjoyed by jam lovers of all ages and places. I was very excited to collaborate with PJ Taste. PJ Taste co-owner Peter Moulam has taught me a lot about using fresh produce and it’s been interesting finding out more about their tasty plans for Sheffield and why he loves local produce so much. When PJ Taste was set up five years ago, Peter and his colleague John Fitzpatrick were clear about their ethos for the business: to provide fresh, tasty and creative food using locally sourced ingredients. This mission is clear from the food that you can find in their PJ Taste café on Glossop Road (I’m a big fan of their toasties) – where bacon sandwiches are made using local farmed cured bacon, their own sourdough bread toasties, freshly made salads using ingredients they’ve grown or foraged themselves. PJ Taste also do their own line of soft drinks, Citrus Hit drinks (which are bottled in recycled J20 bottles) made with infusions of Yorkshire herbs and fruits such as elderflower, wild apples and Pennine Lavender.
There isn’t a lot that PJ Taste don’t do! – they amaze me…. on top of all this, there is also the occasional brewing which has produced Mead made with Sheffield Honey and apple cider too! Their current mini refurbishment is completed and PJ Taste are looking forward to showcasing more @SheffieldFood in their shop. You can view their new autumn inspired food menu here: PJ Taste Autumn 2011 Menu Peter is currently creating more ideas and dishes for the PJ Taste menus using seasonal local produce – his ideas and enthusiasm for all things edible is addictive and never stops!
No matter what your age is – I know – EVERYONE LOVES JAM and I hope you enjoy (and will help to) spread the Missie Cindz food ethos with these sweet spreads. I can’t wait to hear Sheffield’s feedback on the Missie Cindz Vintage Preserves range – Sheffield? I hope you enjoy us :) Please let me know your thoughts in the ‘Comments’ box below. It would be great to start a conversation.
249 Glossop Road
Sheffield, South Yorkshire S10 2GZ
Tel: 0114 275 5971